F&M

  • 900 Grandville Avenue Southwest Grand Rapids, MI, 49503 United States
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F&M is GRFF signature program that represents the intercept between fashion and music in the film industry. Partnering with Kendall College of Art and Design's Fashion Department, students create original designs inspired by music videos submitted to GRFF. 

 

Two short films preface the fashion showcase: Notorious Corn and Sugar.

Notorious Corn

It's the story of a small grain of corn that dreamed about glory. 
He's going to succeed ... Unfortunately ...

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Sugar

A frustrated musician, in the middle of a crisis moment, clashes with a pizza delivery guy who tries to convince him that his life would be easier if he gave up on his dreams.

 

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DUST

Before the dust settles on his life, a young dancer decides to do something about it. He dances off against Death himself in one epic Krump Dance battle.

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SICK

Music Video for the song "Sick" by Matt Rose.

 

 

 

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AB Part II features DJ and Fashion Designer Adrian Butler in a music video directed by Philip Carrel. 

For the second year, the Grand Rapids Film Festival (GRFF) teams up with The
Pamella Roland DeVos School of Fashion of Kendall College of Art & Design (KCAD) of Ferris State University to showcase local artistic talents in their Fashion & Music (F&M) for Film Showcase on April 7. 

The event is held at Remix, a brand new music venue at 900 Grandville Ave. SW, about a mile south of Founder’s Brewing Company. Previously a warehouse, Remix is a music and entertainment venue hosting a collection of musicians, entrepreneurs, artists, and creators to developing a culture that unifies diversity hrough the avenues of creative arts, innovative ideas, and networking.

In previous year's event , junior fashion students worked to build their portfolios while enhancing the film culture of Grand Rapids. This year, a new element is added into film and fashion: music. Junior students at KCAD are designing a fashion line inspired by music videos submitted to the GRFF.

The students that are creating looks for this years’ event are Andrew Taylor and Kenzie Stegmeier inspired by “AB Part II” by Adrian Butler, Chelsey Sawallich and Carmen Thomas working with “Sick” by Matt Rose, and Mackenzie Schmaltz and Accél Purcell working on “Dust” by Sloann Inns. Each of the students created looks inspired by the music videos and their core messages.

Among the chosen videos, Virginia Anzengruber is one of the chosen directors. Anzengruber lives in Grand Rapids, and is co-owner of Snowball Studios , a full-service marketing company that specializes in film and video, animation, virtual reality, and motion capture. A first time director with this project, Anzengruber is excited to bring together the film and fashion communities through an arts collaboration.

“By having more events like this available to the Grand Rapids community, we've got more of a chance of building a sustainable film industry that can thrive despite the lack of film incentives,” said Anzengruber.

One of the chosen music videos for the event is “AB, Part II” by Adrian Butler, a local DJ and fashion designer. Butler has infused his music, fashion design, and entrepreneurial spirit into the heart of Grand Rapid through many endeavors, including event partnerships with ArtPrize, Downtown GR Inc., Grand Rapids Auto Show and Green Gala.

“We want to make Grand Rapids a collaborative community,” Explained Jen Shaneberger GRFF President. “For that to happen, we have to be intentional about inviting different organizations and artists to the table. That’s why you’ll see a grassroots community effort in nearly all of our GRFF events.”

The Grand Rapids Film Festival takes place April 6-8. Doors open for F&M at 7:00 P.M. Friday, April 7. Tickets are $10 and can be purchased here . The cash bar hosted by 5 Lakes Brewing Company , which features locally made craft beer. Students who attend F&M receive a free ticket to a GRFF Film Screening block on April 8.